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ABC
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ABC's slogan for Fall 1980 was "You & Me
& ABC." They promoted their new fall lineup with promos
featuring the new ABC stars all performing in a big song and dance
number, singing the "You & Me & ABC" song (or,
more accurately, lip-syncing.)
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Bring On The Stars!
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Tom Hanks of
"Bosom Buddies"
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Lydia Cornell & Ted Knight of "Too Close
For Comfort"
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CBS
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CBS, whose 1979-80 slogan was "Looking Good,"
slightly modified it for the 80-81 season, changing it to "Looking
Good Together." They had a series of promos where stars of
CBS shows would come into the lives of CBS viewers. In the main
promo, all the stars and viewers sing the "Looking Good Together"
song, and people at home could sing along by following the bouncing
CBS eye.
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Everybody Sing Along!
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"WKRP in Cincinnati"'s
Loni Anderson sings along with a nerdy viewer.
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Vic Tayback &
Beth Howland of "Alice" give us the CBS salute.
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NBC
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With NBC's current brand identity, it may surprise
you to know that NBC has made more radical changes to its logo than
ABC and CBS combined. In the fall of 1979, the third place network
introduced a new logo, bringing back the peacock from the 60s (revised,
of course) and placed it over an outline of their trademark "N"
from the 70s. Along with the new logo was the slogan "Proud
as a Peacock," which carried through to the 80-81 season. Their
image promos in 1980 consisted mostly of quick clips from shows,
bogus behind-the-scenes shots, and dancers.
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The NBC Peacock Girls
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Oooh... a camera!
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The NBC logo introduced in 1979. It was replaced
by the current logo in 1986
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| Special thanks to Bill Rood for archive materials. |
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